Our beachfront B&B is now under new management and is currently undergoing renovation to enhance your experience. With cozy rooms and a focus on providing a relaxing getaway, we are excited to welcome you soon.
Our beachfront B&B is now under new management and is currently undergoing renovation to enhance your experience. With cozy rooms and a focus on providing a relaxing getaway, we are excited to welcome you soon.

Cool off in the gentle waves of White Clay’s sheltered bay. With warm waters and a sandy shoreline, it’s perfect for a refreshing dip, a splash with the kids, or a lazy float under the sun.

Dive into warm, crystal-clear waters just steps from your room. Discover vibrant tropical fish weaving through rocky reefs and tidal pools — a snorkeler’s paradise right on our doorstep.

Cast a line right off the beach or stroll to the famous Red Rock, a renowned local fishing spot. Known for its seasonal shad runs and rewarding catches, it’s a favorite for both casual anglers and seasoned pros.

Embark on an unforgettable 8 km coastal hike from White Clay to the iconic Hole in the Wall. Wander along golden beaches and dramatic cliffsides, with sweeping ocean views guiding your adventure

Spend the day at Mdumbi, celebrated by Getaway Magazine as one of the world’s finest beaches. Stretch out across endless golden sands, ride perfect waves, snorkel vibrant rock pools, and wander upriver for a touch of wild adventure.

Discover the magic of Mapuzi, where a winding river meets the sea. Swim in calm river waters or the open ocean, then take the plunge with exhilarating cliff jumps for the adventurous at heart.

Glide along the tranquil Umtata River on a three‑hour kayaking adventure. Take in serene waters, lush riverbanks, and abundant birdlife as nature unfolds around you.

Saddle up for a scenic ride along the Wild Coast. This activity is arranged with trusted local providers and requires advance booking.

Ride the waves at a variety of nearby surf spots, from gentle breaks for beginners to more challenging swells for seasoned surfers. Local surf schools offer lessons and gear — just ask, and we’ll point you to the pros.

The story of Laughing Mermaid, a charming coastal retreat, begins in the early 1990s when Dave, a certified builder, designed and built the property as a family holiday home. Over the years, it evolved into a beloved bed and breakfast known as Davey Jones Locker, then operated by a third party for more than 20 years under the name White Clay Resort.
Now, after decades of history and cherished memories, Dave and his wife Jeanne have decided to leave the hustle and bustle of Johannesburg to return to the coast, breathing new life into their property.

Partnering with Dave’s son Shane and daughter-in-law Kirsten, the family has launched Laughing Mermaid—a fresh chapter grounded in heritage, passion, and a shared vision.
Together, this dedicated team is focused on renovating, rejuvenating, and reinvigorating the space, creating a welcoming retreat where guests can explore the beauty of Coffee Bay’s White Clay, discover things to do near the sea, and experience the warmth of family hospitality amidst the charm of the Wild Coast.
The Laughing Mermaid
White Clay, Coffee Bay, Eastern Cape, South Africa
Copyright © 2026 The Laughing Mermaid - All Rights Reserved.
Experience the Wild Coast!
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